Tag Archives: blogging

All Truly Great Thoughts Are Achieved on Twitter

When was the last time you stopped and really thought about social media? I’m not talking about strategy, or metrics, or the most efficient methods of raising the virality of your posts. Stop thinking like a marketer, or a business owner, and start thinking like a philosopher. In short, stop asking ‘how?’ and start asking ‘why.’ Why do consumers visit Facebook? Why do teenagers, industry influencers, and celebrities devote hours a day to watching text scroll by on Twitter? In most cases, we can safely say that they aren’t there to visit you.

Social media is supposed to be fun, funny, entertaining. America’s businessmen aren’t wasting their workday on Facebook reading about B2B sales opportunities. They’re tending virtual farms. They’re chuckling at the latest Memebase post, or making plans with buddies for after-work drinks.

I know, I know, these are things you’ve heard a thousand times before. “You need to be more conversational,” or “we should be altering our tone to match the audience.” Stop it. Stop thinking strategy. You don’t need to enter every social conversation with an agenda. When you enter every conversation as a brand, and not a person, you come off sounding like a machine. Sometimes, it may be OK to engage with your audience without worrying about how “it fits into the broader picture of your brand identity.”

Sometimes, isn’t it OK to talk like people? Isn’t it OK to drop the brand-speak and interact on a basic, human level? Obviously, I’m not suggesting you drop everything and abandon your brand. However, once in a great while, let some humanity slip in. This Media Minion blog says it perfectly:

“Humor in a big brand’s social media marketing has pretty much the same effect as seeing a teacher outside of school; “Woah, they’re real people?”

Ambrose Bierce once said “Wit- the salt with which the American humorist spoils his intellectual cookery by leaving it out.” Humor is the essential seasoning for an engagement casserole, so feel free to sprinkle a little bit onto your next post.”

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Tim Howell

Tim Howell is a community manager and data analyst for Make Me Social. He studied fine art, psychology, and international pop culture at Bowling Green State University. In his spare time, he is a novelist and social activist.

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The Social Media Mullet: What Would Philosophers Think of Social Media?

Make Me Social’s Phil Grech named his blog The Social Media Mullet because, like the hairstyle, it will discuss the fusion of “business” and “casual” under the banner of online communications.

So, what would Sartre, Bentham, Adorno and Hegel really think of Social Media?

That’s a good question, but first, I want to explain something else.

As a philosophy major (and ahem, president of the philosophy club) at Flagler College, I’m often asked, “Why did you choose to major in philosophy?”

I get it. “What can you do with a philosophy degree” is the thought behind that question. My typical answer is that studying philosophy helps you understand yourself and others better, and helps you make better decisions in life. Since life is short and inherently ephemeral, making beneficial, well-informed decisions should be a priority. I’ve been wrong a lot in life, so critical thinking helps me avoid that in the future. Plus, it helps me appeal to nobler, more virtuous acts.

Another benefit of studying philosophy is having a better understanding of Social Media. I know, it sounds ludicrous, but any way a person can understand Social Media can help me better determine the overall purpose and predict the future of where Social Media is heading. We’re experts in Social Media here at Make Me Social, and somehow, understanding self-differentiating unity and the principium individuations greatly assist me in that.

That being said, over the next several posts, I would like to talk about how different philosophers would view Social Media based on their published perspectives and ideas (I understand philosophy isn’t most people’s idea of leisure reading, so before you languish in fear of death by boredom, I promise to make this fun).

Social Media and Sartre’s Existentialism

Let’s start with existentialism. Does social networking have an existential existence? I’m saying yes. But wait – what is existentialism anyway? I’ve always been fond of Sartre’s simple definition: “Existentialism means that existence precedes essence.” So what does that mean? Here’s an example:

A fork’s essence precedes its existence. When the fork was created, it had a design and purpose in mind, but as humans, our existence precedes our essence. First we are created, and then we have to define ourselves and give ourselves purpose and identity. Fun stuff, huh?

Social networking was created and then we gave it meaning. In other words, existence precedes status updates. We give sites like Facebook and Twitter purpose and identity and continue to redefine those purposes. A perfect example is the revolts in Egypt who used them to gain worldwide attention and support in their efforts.

Sartre was noted for saying, “We are condemned to be free,” but if he was still alive, his next sentence may have been, “We are also condemned to make status updates.”

In our next post, we will talk about Social Media Transparency and Bentham’s Panopticon (or, “Why Jeremy Bentham Would Be a Horrible Social Media CEO”)

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Phil Grech is a Content Manager for Make Me Social. He published his first book, “Don’t Waste Your Hands”, in 2009. He studied English and Philosophy at Flagler College. In his spare time, he reads, works out, gardens and searches for good conversation.

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Filed under Phil Grech, Social Media, The Social Media Mullet