The recent battle between Viacom and DIRECTV captured a lot of attention this month. By focusing on the issues that Viacom and DIRECTV were addressing in their negotiations, it was easy to miss the larger issue: that winning this battle would not win them the war. We turned to social media analytics and market research to examine the big picture, and ask: can the Kings of Content survive the Digital Revolution?
July 26, 2012 · 9:15 am
As the Kings of Content Battled, The Digital Revolution Continued: Why Viacom and DIRECTV Fought the Wrong Battle, A Social Media and Marketplace Analysis