The recent battle between Viacom and DIRECTV captured a lot of attention this month. By focusing on the issues that Viacom and DIRECTV were addressing in their negotiations, it was easy to miss the larger issue: that winning this battle would not win them the war. We turned to social media analytics and market research to examine the big picture, and ask: can the Kings of Content survive the Digital Revolution?
Monthly Archives: July 2012
As the Kings of Content Battled, The Digital Revolution Continued: Why Viacom and DIRECTV Fought the Wrong Battle, A Social Media and Marketplace Analysis
We sat down with Chance and asked him a few questions so that we could properly introduce him before he starts blogging. Enjoy!
Name: Chance Nathanael Boyce Mattox
University: Florida State College of Jacksonville
Year in school: Junior in Fall ‘12
Major: Business Marketing
Role: Marketing Intern: Assist in Analysis, Assist in Coffee making. (Editor’s note: we never did get that coffee…)
Hobbies: Golf, Soccer, Basketball, Football, Cricket, Open Wheel Racing.
What inspired you to apply for this internship? The desire to learn and grow in a new field of Marketing and Marketing Analysis.
What are you looking forward to learning/working on? How to market web-based companies and increase their social media traffic.
What do you do in your spare time? Write, play sports, listen to music, instagram/tweet.
Favorite YouTube video? Oh-Oh-Oh Music video by The Golf Boys. Or the full 10 Hour Epic Sax Guy video.
Favorite website? When it’s December 25th: isitchristmas.com. When it’s not December 25th: Spotify/Pandora/Last.fm.
Favorite magazine? Time or Rolling Stone.
Least favorite food? Rutabaga, the way it looks, smells, tastes. Just, no.