Three Things to Keep in Mind When Investing in New Ideas

As a specialized agency, we often find ourselves integrated into client teams in an advisory role. We live and breathe technology and communications; consuming information, creating experiences, and collaborating with vendors. We help clients and partners ask the questions that get them the solutions that they need.

If you want to advocate on behalf of your company, here are three things to keep in mind the next time that you’re looking to invest in new technology:

  1. Everyone is selling the next big idea. It’s important to understand your needs and be able to make those needs the focal point of any discussion.
  2. When you’re relying on the person pitching you for an education, the information that you’re given is most likely going to be delivered in a way that supports their agenda. Do your own research.
  3. Know what questions to ask.

The most important question that you can ask yourself when dealing with companies and vendors in the communications and technology space is:

Do I know enough about this to make an educated decision?

If the answer is no, find a trusted partner who can sit in and advocate on behalf of your brand. Investing in good advice upfront can you save you from a bad investment down the road.

Seem simple? The best advice usually is.

When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys the simple things in life. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.


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