Soccer is about goals. In order for a team to win, they must score more goals than the competition. Their strategy is set in order to help them score more goals, and each member of the team knows what they need to do in order to help their team score more goals. And then when they score a goal the announcers yell, “GOOOAAAAAL!” and everyone cheers.
In business instead of scoring goals, we seek to reach goals. Each employee works to help their team reach more goals. Each department works to meet goals that support overall business objectives. And then companies meet a goal, and everyone cheers. Especially this guy:
At Make Me Social we have come across companies at all stages of the social media cycle – from those who are just learning what a tweet is, to those who have an established presence and are trying to figure out what to do with it. No matter where they are in the cycle, we always start with the same approach. We ask them what their goals are.
And no, we don’t mean goals like “get fans” or “get lots of retweets”. We want to know what their business goals are.
The right social media goals should support overall business goals. Defining those goals from the start ensures that all initiatives support each other; unifying teams and making goals more attainable. Your social media solution provider should be an extension of your team, and you should all be working together to reach the same goals.
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys running around the office yelling, “GOOOAAAAAL!” to celebrate reaching client goals. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.