Limitless Email, In an Email-less World

If you get the reference, I like you already.

Last week I killed the QR code. Now I have email in my sites. Rather, in my opinion, Google has email in their sites.

I’ve lived in my inbox for far too long. I am Pavlov’s dog , or this guy (from Crank Yankers “You’ve Got Mail” video).

For my generation it was ‘cool’ as much as it was a business tool. That’s right, we walked uphill both ways to school in the snow and checked our email and we liked it! If you get that Dana Carvey reference, I like you even more.

What’s the point? I’d like to thank Google for killing Gmail off and weaning me off my addiction with Google+. Even the base URL is cool www.google.com/+

Yes, replacing an addiction with an addiction isn’t really a help. BUT, it’s such an improvement in the opportunity to communicate regardless of the message or audience, that I’m happy to wake up with a G+ hangover.

Email has  tone (which is left to interpretation and can be dangerous).

For example, if you asked me what I think of the new Justin Bieber album and I said to you, “I like it,” in email, would you pick up my sarcasm? Or would you run off and tell your friends that I think the new Justin Bieber album is muy caliente!

G+ has mindset and context. It takes a conversation, whether business or personal and puts it in an environment designed to deal with personality and tone, aka a social setting. I can throw a photo in front of someone and know they see it vs. worrying about what their inbox is going to do with the attachment.

Mike Handy is probably smiling and saying, “It’s Enterprise 2.0.”

Well for me, it’s an addiction and one I’m happy to try and get others hooked on.

_______________________________________________________________________________________________

Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.

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