Sorry QR Codes, I Think You’re Done

 “The Future” … It’s better than today, full of promise and nobody’s wrong …

The Future” – who can’t get behind that? And who doesn’t love Mark Hamill from those Comcast Ads?

In the mid-90’s “The Future” for me was what these guys were doing: Lernout & Hauspie. Who didn’t want to stop typing? Who didn’t want to just ask a question and have the answer fed back to them by a robot voice?

In “The Future” we were going to add the word “uber” to the word “access” and skip the whole bandwidth thing.  We could buy concert tickets, book flights, get stock quotes, improve customer service, cut costs and jump to production of flying cars through phones that didn’t need fancy displays, or apps, or widgets, or video! Better still, no more buttons like you had to use with those pesky IVR systems. Who wanted to have to push buttons?!

A little optimistic?

Maybe? In the last 15 years, Nuance swept up the assets of L&H along with some other small players and is trading around $25/share. You may be most familiar with Dragon and probably have it on a work station, laptop, or mobile device…

The space has also gotten more crowded with some patents and service offerings residing with some ‘small’ players like IBM, Microsoft, and Google

What’s this have to do with QR Codes?

Well it’s Back to “The Future” thanks to this device  from Apple. Once again, they packaged up a feature (voice search) in a nice, neat little bundle and gave hipsters a reason to stop typing and start talking … I’m still waiting for my Twitter integrated speech-to-text function because I’m pretty sure birds don’t type when they Tweet, and after all, it’s really about evolutionary regression and that dinosaurs became modern day birds and who doesn’t want to be a dinosaur! Sorry, QR codes…

So, Mr., or Ms. Marketer that decided to put a QR code on the TV screen, or billboard (should have been a #hashtag to begin with, but that’s another conversation) … guess what … turn that funny square into a search term and “let’s get the conversation started” … with Black Eyed Peas music playing in the background. You’re welcome. #songnowstuckinmyheadallday

And somebody get Mark Hamill back in TV ads talking about “The Future!”


Josh Jordan is the president and founder of Make Me Social, a marketing agency that combines traditional and new strategies to enhance an organization’s online presence and importance. Having held leadership positions with several Fortune 500 firms in industries including marketing, advertising, technology and media, Josh has developed new tactics and processes for improving outreach, sharing information and demonstrating subject matter expertise. As a difference-maker in a constantly evolving industry, he has combined the components of his background to create a communications philosophy that can assist non-profit and for-profit clients develop campaigns that deliver measurable results.


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