Socially Made: A Pitch for Surveys

Throughout 2011, Make Me Social will publish Socially Made, a review of social media’s continued evolution in both influence and commentary.

I don’t know about you, but when I see [INFOGRAPHIC] in the title or body of a post, it catches my eye and chances are, I am likely to click on the link no matter what the topic is (here is a less than scientific one for Halloween).

Infographs aren’t necessarily new, but they do continue to gain more and more traction as a way to quickly relay information beyond just a post or tweet. By combining interesting topics with creative designs, the developers of these graphics take advantage of the scientifically proven fact that people receive information quicker through visuals (don’t believe us? Check out the way some college football teams call their plays).

Now, my parents would use this information to comment on the regression of the already feeble attention span the average social media users has , which I don’t necessarily disagree with (c’mon, is reading a normal bar graph or pie chart become too much work?), but that isn’t what today’s post is about.

Today’s topic is about what is behind the Infographs, which are survey results.

Infographs are a sexy way to disseminate information quickly and enjoyably, but what needs to be remembered is that the one page of visually appealing statistics often represents dozens of hours of work, including the surveying process, data collection, analysis, not to mention the actual development of the graphics.

In truth, surveys are the original form of social media. Through surveys and connecting with people to determine what they like and don’t like about a brand, accurate results can be determined, and plans and campaigns can be made. What social media did was take the survey process to the next level by giving individuals a greater opportunity to voice these opinions and measuring perceptions in near real time.

My point in saying this that I have one request for those that enjoy infographs as much as I: Participate in surveys. Sure, most of the surveys we typically get confronted with are more for internal usage and we may never see what the results (plus, it may end you up on an email list, but with the development of Spam filters these days, chances are you will not be hassled a great deal). But, for those organizations that are trying to get solid answers to cool and intriguing questions, sharing your honest opinion is going to help develop a more accurate response, and in turn, a more reliable infograph for me to click on.

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Greg Morgan is Communications and Content Director for Make Me Social, a social media agency that develops customized social media strategies for businesses. With experience in industries ranging from sports to state government, Greg focuses in crafting messages for all types of clients in an effort to perfect what he calls “versatile communications.” Born and raised in West Hartford, Connecticut, he remains a loyal UConn Husky fan, despite now residing in Harrisburg, Pennsylvania.

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