The recent battle between Viacom and DIRECTV captured a lot of attention this month. By focusing on the issues that Viacom and DIRECTV were addressing in their negotiations, it was easy to miss the larger issue: that winning this battle would not win them the war. We turned to social media analytics and market research to examine the big picture, and ask: can the Kings of Content survive the Digital Revolution?
July 26, 2012 · 9:15 am
As the Kings of Content Battled, The Digital Revolution Continued: Why Viacom and DIRECTV Fought the Wrong Battle, A Social Media and Marketplace Analysis
Filed under Social Media
Tagged as analysis, analytics, content, cross platform, digital, directv, make me social, marketing, measurement, online, ratings, social media, streaming, television, viacom, video
