Author Reynolds Price once said of stories, “Millions survive without love or home, almost none in silence; the opposite of silence leads quickly to narrative, and the sound of story is the dominant sound of our lives,”
In cultures across the globe values are shared through allegories, pictures are painted with narratives, and emotional bonds are created through stories. This is as true online as it is offline, in life as well as in business; after all, aren’t the two woven together for at least 8 hours a day Monday through Friday?
If you ever doubt the power of a good story, look at the view count on Invisible Children’s Kony 2012 video. Whether you agree with the organization or not, over 79 million views speak to the power of using storytelling to drive people to action. If you were one of the 79 million views you probably noticed that they used Facebook Timeline to tell that story.
This is not a coincidence – Facebook Timeline is designed for storytelling. While many assumed that the switch to Timeline was about aesthetics, it’s about a larger change that we’ve been watching happen since Make Me Social was founded in 2009. It’s the end of corporate doublespeak and the beginning of true corporate communication – where the audience talks back.
In a world where stories are written in 140 characters and the only walls that exist between nations are ones made of code, companies must learn to become storytellers…and the really good ones will learn how to make their audience a part of their story.
When she’s not working as a marketing manager for Make Me Social, Mandi Frishman enjoys listening to books on tape and pretending that the words are coming from the storyteller doll that she made in 3rd grade. During her time studying at The University of Florida, Mandi became convinced in the power of learning through play. She has since committed herself to playing (and learning) all day, every day.