When you become a fan of a Facebook site, you choose to be updated on an organization, or effort as a part of your online social life.
So where are the updates?
Of the 30 or so pages I’m a fan of, 3 provide consistent, relevant content about who they are, what they’re up to, and what I can do to participate further. Minus these updates, I couldn’t tell you what I’ve joined, how I joined, or why I joined.
Social media tools require the same discipline as any other media.
If you’re not seeing a return, ask yourself if you’ve tried to get one.
Give this article a read before you go any farther with your social media efforts.